September 29, 2020

Zach Bruder at Magenta Plains

Zach Bruder's exhibit at Magenta Plains Gallery liberates images reference throughout history by setting them in a new, present-day context.
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Galleries

About the Exhibit - Gone to Fair

Zach Bruder’s exhibit, Gone to Fair, is on view at Magenta Plains Gallery in the lower east side until October 21st.

Zach Bruder at Magenta Plains

Bruder’s exhibit explores what we all are going through right now in this pandemic now that we’re home and stuck with ourselves without the distractions of everyday life, we’re looking at our past and trying to understand how it impacts us. 

Zach Bruder at Magenta Plains
“Each of the paintings on view explores confrontations with the past as a means to interpret the ever-changing present.” (source
Zach Bruder at Magenta Plains
Zach Bruder at Magenta Plains

Bruder’s paintings have a comforting familiarity about them, which most likely comes from his reference of media we’ve seen throughout our lives. 

Zach Bruder at Magenta Plains
Zach Bruder at Magenta Plains
Zach Bruder at Magenta Plains
“Visually and compositionally harmonious, his paintings conflate divergent pictorial influences from advertisements, caricatures, cartoons, art history, and photos from his extensive historical archive.” (source
Zach Bruder at Magenta Plains

Some of Zach’s references include Prometheus from greek mythology as well as castles from medieval times. In the basement some of the paintings are serving some serious Hansel and Gretel vibes. 

Zach Bruder at Magenta Plains
Zach Bruder at Magenta Plains
“Bruder has long used characters from mythology in both literal or figurative ways. Many of the objects depicted in his paintings are proxies for these characters, evoking primordial existences or inhabiting dream-like afterlives.” (source
Zach Bruder at Magenta Plains

The title of the exhibit is a play on fairness, and what makes a fair transaction. The transaction that Bruder is speaking of here is paintings a subject matter and giving it new context. By referencing old subject matter in a new form, he’s “liberating the paintings from their original referents.” 

Zach Bruder at Magenta Plains
Zach Bruder at Magenta Plains
Zach Bruder at Magenta Plains

About the Artist - Zach Bruder

Zach Bruder received his BFA at the University of WisconsinMadison in Madison, WI. This is his second exhibition with Magenta Plains Gallery. 

He lives and works in New York. 

You can explore more on his website and Instagram.

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