The Art Fair that came to party
Everybody loves something new and different, so I’m not sure what the art world did to deserve not one, but TWO brand new art fairs in Los Angeles this year, but I’m happy about it.
Frieze expanded their portfolio of Art Fairs to include an LA edition, while Felix (a privately own fair) decided they’d had enough of white tent fairs all together and would rather throw a huge house party...or in this case hotel party.
Felix was founded by collector Dean Valentine along and brothers Al Morán and Mills Morán, and was inspired by the 1990s when fairs weren’t hundreds of galleries but more intimate gatherings in hotels (like the Chateau Marmont).
Their first edition included an A-list of the coolest-of-cool galleries. But don’t expect to see huge Blue Chip galleries on this list.
The overall vibe was very different for exhibitors and visitors compared to most fairs, starting with the admission price: FREE. With Frieze selling tickets at $1500 down to the cheapest at $50, this was quite the juxtaposition.
As you can imagine there was quite the turn out (despite not a lot of press or advertising). Guests waited in line for around 30-60 minutes waiting to explore the 11th, 13th and cabana area of The Hollywood Roosevelt hotel. However, the hotel cocktails made wait time fly by...
The fair started in the penthouse - ironically located on the 13th floor. It was "a proposition curated by Andrew Berardini, Presented by the Comité Professionnel des Galeries d’Art" - so a lot of French artists. The views were amazing.
The 11th Floor
The 11th floor and the cabana area was where the majority of the galleries were located in various hotel rooms.
Josh Lilley Gallery - London
Marlborough Gallery - New York
Jessica Silverman Gallery - San Francisco
Anton Kern Gallery - New York
My Ladies! Katherine Bradford and Katherine Bernhardt
CLEARING - New York, Brussels
Morán Morán - Los Angeles
And most visually stimulating special project goes to Kim Macconnel. I especially loved the prayer hands on the carpet. #blessed.
Smart Objects - Los Angeles
I've been a fan of Smart Objects ever since I saw their booth at NADA Miami in December 2018. For Felix, they brought works by Justin John Greene and Derek Paul Jack Boyle.
The Pool Cabanas
The remaining part of the fair took place down next to the pool, in the rooms with cabanas.
Susanne Vielmetter - Los Angeles
Brought the party. Literally. With this funhouse created by Esther Pearl Watson.
Brennan & Griffin - New York
Rachel Uffner - New York
Corbett vs. Dempsey - Chicago
I love Chicago galleries, and Corbett vs. Dempsey is no exception. They brought these gorgeous works by Gabrielle Garland. I even took a bathroom selfie with one #noshame.
Soft Opening - London
This is when you start to see my fatigue set in...but it's not because of the fair or quality of artworks..it's just my jet lag.
Soft Opening brought a unique set of works, including a washing machine filled with what sounded like tennis shoes bouncing around. This work was done by @alixalwaysmoves (I couldn't actually find her name just her Instagram handle). The other is by Arielle Chiara.
Fine Arts Sydney - Australia
This Australian gallery brought work by Simon Denny that spoke to my very core. Life was my favorite childhood game and I work in technology... so computer servers printed on the Life games basically represent me in a piece of art.
Nicodim - Los Angeles
Stevenson - Cape Town
Best bathroom exhibit definitely went to Stevenson. They had a pretty great room as well.
Jack Hanley - New York
Having just seen Jack Hanley at Material Art Fair in Mexico City, I was interested to see what they'd bring to Felix and was not disappointed by the pottery by Roger Herman and paintings by Danielle Orchard.
The night ended with lounging by the pool, marinating on all the amazing art I had seen. I'm sure I can speak for everyone when I say I hope Felix continues year after year.