December 21, 2018

How the Arsham Fieg Gallery is Trolling the Art World

What Arsham Fieg Galleryhas done is absolutely brilliant. They’ve created every aspect of a gallery...but one aspect trolls traditional art world gallery settings...in the most creative way.
Published in
Galleries

In the best way.

The Arsham Fieg Gallery is a gallery started by Kith founder Ronnie Fieg and artist Daniel Arsham in October of 2017.

At first glance Arsham Fieg Gallery looks like every other modern art gallery.

White Walls.

Exit signs.

Concrete looking floors.

Fieg and Arsham decked out in stylish monochromatic streetwear pointing at artworks.

Playworks: The Golden Age, an exhibition from FriendsWithYou at Arsham Fieg Gallery

The gallery has had exhibitions from

FriendsWithYou (Their show, Playworks: The Golden Age, photographed here) 

Evren Erol

Youn Lee

Mike Lee

Sam Friedman

‍Playworks: The Golden Age, an exhibition from FriendsWithYou at Arsham Fieg Gallery

Since the gallery is located inside of KITH they don’t face similar issues of other typical brick and mortar galleries such has high overhead costs. It’s nestled on the second floor of Kith’s super busy store in NoHo. And boy do I mean nestled!

The gallery is set up perfectly for Instagram, and the only people you need to worry about standing in front of the artwork when you’re trying to get the perfect picture are Ronnie Fieg and Daniel Arsham themselves.

‍Daniel Arsham (left) and Ronnie Fieg (right) at Arsham Fieg Gallery, New York

...or are they themselves??? I think I can safely say Arsham/Fieg Gallery is the smallest gallery in New York City… but does that not make it qualify as a gallery?

‍‍Daniel Arsham (left) and Ronnie Fieg (right) at Arsham Fieg Gallery, New York

Still don't see it? 

look below......

‍‍Playworks: The Golden Age, an exhibition from FriendsWithYou at Arsham Fieg Gallery

What Arsham/Fieg have done is absolutely brilliant. They’ve created every aspect of a gallery

  • Regular shows from established/emerging artists
  • A well maintained Instagram
  • Press releases (modernized into blog posts)
  • An in-person exhibition space that’s accessible (2nd Floor of Kith in NoHo)
‍Playworks: The Golden Age, an exhibition from FriendsWithYou at Arsham Fieg Gallery

In fact - Arsham/Fieg offers some key advantages that most galleries don’t have including

  • Straightforward blog posts….because let’s be honest, who likes getting lost in the conceptual fluff of some press releases (JUST TELL ME WHAT THE EXHIBITION IS ABOUT)
  • A photographable space - (even with people for scale)
  • Long hours (Open from 10 am - 9 PM -- meaning you don’t have to skip out of work at 5 to sprint to see ONE show)
‍‍Playworks: The Golden Age, an exhibition from FriendsWithYou at Arsham Fieg Gallery

Is this the future? Or some form of what the future is? No Matter, I see what you did here and I love it.

‍‍Playworks: The Golden Age, an exhibition from FriendsWithYou at Arsham Fieg Gallery

More images

No items found.

Join my mailing list for updates on my latest posts and videos.

Thank you for subscribing!
Something went wrong, please fill out the required fields

Latest posts

View all
May 11, 2021
Frieze New York 2021

Frieze New York

May 3, 2021
Arghavan Khosravi at Rachel Uffner Gallery 2021

Arghavan Khosravi at Rachel Uffner Gallery

April 22, 2021
Elias Sime at James Cohan Gallery 2021

Elias Sime at James Cohan Gallery